As graphic designers our responsibility is not only to the business we work for, but also for social causes such as taking care of the environment. Sustainable methods of food production are vital to the survival of our planet.
The illustration used in this banner depicts an energetic person integrated with green leaves, it was inspired by the saying “you are what you eat.” It is hard to tell when the person ends and when the leaves begin, they have become one. The slogan is: ” I am organic, I do love the environment.” The typography for the word organic is a custom-made manipulation of the font Calibri. Love was subjectively implied by contour lines of the leaves in shapes of hearts.
The colors used are fresh, they imply an organic and clean approach to live a better life.